Sponsor Highlights

Owner of MOAB Bike Shop, Mark Dement turned his passion into his career in 1995. Since its inception, MOAB has grown exponentially. Throughout this expansion, Mark’s focus has always been on helping people ride bikes. Regardless of skill level, budget or riding style, he is dedicated to helping everyone find the right ride for them. Whether building a pro-level electronic group on a high end carbon road bike, fine-tuning mountain bike suspension, or comfort sizing a hybrid for casual use, Mark is not only extremely skilled and experienced, but he is attentive to each customers’ individual needs. This dedication to detail and customer service is what MOAB is all about.

We’re a passionate group of athletes serving athletes. We started when a mountain bike racer saw the need for high-performance socks with superior moisture-wicking and incredible fit. Today, we’re an international brand developing performance socks for running, cycling, hiking and other adventures. We share your passion for an active lifestyle and are committed to making the best socks you will ever wear. Wherever you chase adventure, our goal is to help you get there. Read more of THEIR STORY here.

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